Archive for January 22nd, 2012

Small Business Finance Institute To Feature "Thinking Outside the Bank" Program

Charles H. Green, Executive Director of Atlanta-based Small Business Finance Institute, recently announced the featured session for the 2nd “Stepping Up To Business” conference will be a program called “Thinking Outside the Bank.”

Charles H. Green, Executive Director of Atlanta-based Small Business Finance Institute, recently announced the featured session for the 2nd “Stepping Up To Business” conference will be a program called “Thinking Outside the Bank.” The conference, a 1-day event for small business owners to learn better strategies to manage their finances and find new capital resources, will be held February 29, 2012 in downtown Atlanta.

"Our conference is quickly gaining attention in the funding community as a preferred place to connect to business owners about finance,” said Green. “Rolling out new ideas, funding channels, and products will define the growth of this event in the years ahead.”

The new featured session will be a panel discussion presented during lunch that will focus on new financing sources that offer alternatives to the traditional “bank-reviews-financial-statement-and-credit-report” obstacles.

Featured presenters will discuss:

• NowAccount.com, new “merchant credit account” approach to finance working capital;

• IOU Central, a lender that analyzes business client’s YELP rankings and customer comments to underwrite stability over relying solely on historical financials.

• The Receivables Exchange, a company with “eBay-approach” to factoring receivables;

• Consultant Financing, provider of financing for a consultant’s book of business;

Stepping Up To Business, a one-day event for small business owners to learn better strategies to manage their finances and find new capital, will be held at The Loudermilk Center, 40 Courtland Street, Atlanta GA 30303, Wednesday February 29, 2012 8:00 a.m. - 7:30 p.m.

Early registration is $175 per person (until February 9th, when fee increases to $225). Conference registration information is available at www.SBFI.org/Stepping-Up-To-Business.

The Small Business Finance Institute is a non-profit business education enterprise founded with the mission to teach small business owners to effectively manage the money they have and find the funding they need. For more information please visit www.SBFI.org.

###

CHARLES GREEN IS AVAILABLE FOR INTERVIEW.
Contact: Marilyn Pearlman, 404.298.6910 or mpearlman@pearlmanassociates.com

Company Contact Information
Small Business Finance Institute
Charles H. Green
850 Piedmont Avenue NE
Suite 3317
30308
404.406.3181

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Original Source: Small Business Finance Institute To Feature "Thinking Outside the Bank" Program

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Company Contact Information
Aware Bear, Inc.
Andre Leite Alves
5 Monroe Avenue
Pittsford New York
14534
585 4737035

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Original Source: Aware Bear Computer Repair Pittsford, NY Data Recovery Rochester, NY DriveSavers 10% OFF Coupon Code DS20735

MarketingAutomation.com Releases "The Ideal Marketing Automation Cycle" Infographic

The free graphic is useful for businesses interested in clarifying marketing automation goals or for industry professionals wishing to explain the concept to prospects.

MarketingAutomation.com released "The Ideal Marketing Automation Cycle" today, an infographic that displays how a marketing automation program should work.

Joe Martinico, publisher of MarketingAutomation.com stated, "The ideal marketing automation cycle revolves around a Customer Relationship Management (CRM) tool and then branches into one or several activities, products, and software programs." He pointed out that there are hundreds of marketing automation vendors and many of them claim to be total solutions, but that is rarely the case. Many businesses struggle to understand what marketing automation is, how it can help their business, and how to do it right.

So, What Is Marketing Automation?

The answer depends on who you ask but according to the infographic it starts with a CRM tool. Companies like Salesforce.com and Zoho.com provide this functionality for most sizes of companies. The core of marketing automation requires that you keep good records of prospects and clients. This can only be accomplished if it is easy to add, import, and manage those records. Sales and customer support personnel should have easy access and good training up front.

Once your CRM is in place then you can put together the tools necessary to do the rest. The idea is to visualize your prospects and your sales cycle and then develop marketing campaigns that attract leads and ensure follow-up with a proper balance of automation and personal contact. The objectives are to develop ongoing relationships with clients and to make sales closure easier.

Mr. Martinico is passionate about the topic and claims that he's seen companies double and triple their sales in short order by doing this properly. Unfortunately, many more companies fail in their efforts. This is because the initial process can be daunting and involves buy-in at many levels within a company from the boardroom to the beat.

What Are the Steps?

The tools involve five functions:

~ Planning and Ideation
~ Lead Generation
~ Lead Management
~ Sales Closure
~ Analysis

Amongst these functions are methods and tools that automate the process along the way all feeding information back into your CRM as they do so.

Company Contact Information
MarketingAutomation.com
Joe Martinico
15942 Los Serranos CC Drive
Unit D230
91709
951-313-7200

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Original Source: MarketingAutomation.com Releases "The Ideal Marketing Automation Cycle" Infographic

Small Business Finance Institute To Feature "Thinking Outside the Bank" Program

Charles H. Green, Executive Director of Atlanta-based Small Business Finance Institute, recently announced the featured session for the 2nd “Stepping Up To Business” conference will be a program called “Thinking Outside the Bank.”

Charles H. Green, Executive Director of Atlanta-based Small Business Finance Institute, recently announced the featured session for the 2nd “Stepping Up To Business” conference will be a program called “Thinking Outside the Bank.” The conference, a 1-day event for small business owners to learn better strategies to manage their finances and find new capital resources, will be held February 29, 2012 in downtown Atlanta.

"Our conference is quickly gaining attention in the funding community as a preferred place to connect to business owners about finance,” said Green. “Rolling out new ideas, funding channels, and products will define the growth of this event in the years ahead.”

The new featured session will be a panel discussion presented during lunch that will focus on new financing sources that offer alternatives to the traditional “bank-reviews-financial-statement-and-credit-report” obstacles. Featured presenters will discuss:

• NowAccount.com, new “merchant credit account” approach to finance working capital;

• IOU Central, a lender that analyzes business client’s YELP rankings and customer comments to underwrite stability over relying solely on historical financials.

• The Receivables Exchange, a company with “eBay-approach” to factoring receivables;

• Consultant Financing, provider of financing for a consultant’s book of business;

Stepping Up To Business, a one-day event for small business owners to learn better strategies to manage their finances and find new capital, will be held at The Loudermilk Center, 40 Courtland Street, Atlanta GA 30303, Wednesday February 29, 2012 8:00 a.m. - 7:30 p.m.

Early registration is $175 per person (until February 9th, when fee increases to $225). Conference registration information is available at www.SBFI.org/Stepping-Up-To-Business.

The Small Business Finance Institute is a non-profit business education enterprise founded with the mission to teach small business owners to effectively manage the money they have and find the funding they need. For more information please visit www.SBFI.org.

###

CHARLES GREEN IS AVAILABLE FOR INTERVIEW.
Contact: Marilyn Pearlman, 404.298.6910 or mpearlman@pearlmanassociates.com

Company Contact Information
Small Business Finance Institute
Charles H. Green
850 Piedmont Avenue NE
Suite 3317
30308
404.406.3181

Press Release Distribution and Press Release Service by I-Newswire

Original Source: Small Business Finance Institute To Feature "Thinking Outside the Bank" Program